A Brand Designed to Stand Tall & Hold Its Own in a Male-Dominated Industry
Strategy + Insights
Brand Naming
Brand Identity
When Lauren Pogrob decided to step out on her own and launch her consulting business, she needed more than just a name. She needed a brand that could stand out in the competitive world of sports and entertainment. She was entering a space dominated by big players and established firms, so her identity had to exude confidence, credibility, and sophistication from day one.
Through a comprehensive brand strategy and identity development, we crafted a name and visual system that positioned PO Futures as a powerhouse. It's bold enough to make a statement, yet sophisticated enough to command respect.
PO FUTURES
CAPABILITIES
Strategy + Insights
Brand Naming
Brand Identity
PO Futures is a strategic consulting firm specializing in sports and entertainment, helping clients navigate industry shifts, capitalize on emerging opportunities, and build future-proof brands. Founded by Lauren Pogrob, the company brings a unique blend of insight, experience, and innovation to an ever-evolving space.
With a name that speaks to progress, opportunity, and forward-thinking strategy, PO Futures is built for leaders who don’t just want to keep up with the future, they want to shape it.
Creating a Brand with Presence, Power, and Precision
From the beginning, we knew that PO Futures had to feel authoritative yet modern, giving Lauren the credibility to stand shoulder-to-shoulder with the biggest names in the industry. We worked closely with her to define a strategic position that emphasized innovation, influence, and expertise. The brand needed to feel established from day one, even as a new player in the market.
OUR STRATEGIC APPROACH
Naming a brand in the sports and entertainment space requires a delicate balance—it needs to feel timeless, but also forward-thinking. We landed on PO Futures as a name that encapsulates progress, ownership, and the ability to shape what’s next. It’s dynamic, aspirational, and reflective of Lauren’s ability to lead clients into the future of the industry.
Visually, the brand had to communicate confidence, power, and clarity. We developed a modern, sleek identity system that blends bold typography, clean lines, and a refined color palette to convey both strength and strategy. Every design element was intentional and crafted to make an immediate impact while maintaining a timeless, elevated feel.
THE END RESULT
From the very beginning, working with Glo Creative Co. has felt like having a true partner in this journey. Kelly and Simone instantly understood the vision behind PO Futures and brought it to life with such thoughtfulness and intention. The process of building the brand and preparing for the website launch has been seamless, exciting, and so creatively fulfilling. I’ve never felt more seen or supported and I can’t wait to launch the next phase of this brand with them. This is just the beginning, and I genuinely wouldn’t want to build it with anyone else.
Lauren Pogrob
Founder, PO Futures
TESTIMONIAL
