Designing the Place Where Intelligence Meets Influence
Brand Identity Refresh
Website Design & Copy
Case Study Framework Development
Messaging Architecture
REAL Brand Strategy helps businesses uncover what's real—the truths that drive connection, loyalty, and growth. Founded by strategist Serena Saitas, REAL transforms how organizations approach brand strategy by bringing together cultural insights, market positioning, and audience psychology into a unified story.
When REAL came to us, they had built an impressive track record with clients across industries, but their brand and website weren't keeping up with their work. We needed to elevate their visual identity, messaging, and case studies to match the caliber of brands they advise. We had two main goals: refresh their brand with a more contemporary, polished look, and create a storytelling structure that better showcased the real impact of their strategy work.
REAL BRAND STRATEGY
CAPABILITIES
- Brand Identity Refresh
- Website Design & Copy
- Case Study Framework Development
- Messaging Architecture
REAL Brand Strategy is a strategy-first consultancy helping founders, teams, and organizations build authentic, clear brands. Using a proven process that combines data, human behavior, and storytelling, REAL guides clients to uncover their brand foundation, define their market position, and align teams around a shared vision for growth.
Their philosophy is simple: when a brand aligns from the inside out, everything from marketing to culture works together smoothly.
Building a Modern Brand System for a Modern Strategy Practice
We designed a Shopify experience that feels intimate and immersive, where clean lines and thoughtful pacing allow visitors to see themselves in the story. Every element—from typography to imagery—was chosen to evoke clarity, confidence, and care. The result is a digital space that feels personal, elevated, and quietly powerful, just like the brand itself.
OUR STRATEGIC APPROACH
We focused on evolution rather than reinvention. We refined their existing identity to feel more confident, minimal, and elevated by balancing warmth and intelligence through clean typography, plenty of white space, and subtle color gradients. The new look positions REAL as a contemporary, trusted partner in a field often filled with jargon and sameness.
The result? A brand presence that feels timeless yet current, reflecting the clarity and discernment that define REAL's approach to strategy.
We developed a proprietary Success Story Framework that translates complex strategic work into clear, engaging narratives. Each case study now follows a consistent structure—context, challenge, process, and measurable impact—making it easier for potential clients to understand how REAL transforms businesses across different industries.
This framework not only elevated their portfolio but also gave their team a repeatable system to showcase future success stories with clarity and consistency.
REAL's new website serves as a living case study in clarity and brand alignment. We focused on intuitive flow, concise copy, and immersive storytelling that brings their work to life. Each section guides visitors from understanding REAL's philosophy to seeing what partnership looks like in practice, connecting insight with action.
With its refreshed brand identity and storytelling system, REAL now presents itself with the same precision and impact it delivers to clients. Together, these elements solidify REAL Brand Strategy’s role as a trusted strategic partner—one that not only builds brands but helps leaders uncover what’s real in their business.
THE END RESULT
The Glo Team designed a modern website for us that exceeded our expectations. We couldn't be happier with the end result.
Serena Saitas
Founder, REAL Brand Strategy
TESTIMONIAL
