Out with the Old, In with the New: A Family Law Firm with a Modern Angle
Brand Strategy
Brand Positioning
Visual Identity
Website Design
Copywriting
Creative Direction
Chris Jacob is no stranger to a courtroom. You can find him commanding the room in a tailored suit so sharp it could cut your finger. That's why when he decided to start his own law firm, he needed a brand to match his energetic and charismatic self.
For him, an old mahogany desk from the 80s and a traditional lawyer visual identity weren’t going to cut it. He is modern, magnetic, and always ten steps ahead. His practice is as much about presence as it is about precision. So we built a brand that’s bold, refined, and impossible to ignore, just like Chris himself.
CHRIS JACOB FAMILY LAW
CAPABILITIES
Strategy + Insights
Brand Naming
Brand Identity
Chris specializes in all facets of family law including divorce, custody, visitation, child support, and everything in between. These are high-stakes matters that require both sensitivity and strength, which is exactly what Chris brings to the table. His brand needed to reflect that. It needed to be professional enough to hold weight in the legal world, but modern and dynamic enough to reflect who he is.
Creating a Brand for a Modern Attorney
There was no better inspiration for a modern attorney than Chris himself, so our strategy for how we were going to bring his brand to life came to us pretty quickly. Keep the lines clean, the colors serious but not stuffy, and the vibe oh-so-cool. We positioned him as the family law attorney in town that everyone wants to work with.
OUR STRATEGIC APPROACH
And position him as such, we did. With 100 5-star Google reviews, it's safe to say that Chris is not only good at what he does, but is a force to be reckoned with in the Charleston, SC law community. We'd like to think his awesome branding helped a little bit too. *wink*
In addition to a chic and modern brand, Chris needed a website to match. We designed his website to allow potential clients to get the scoop of who the firm is, what his services offerings are, and add personal touches from Chris throughout the site.
Chris is always an advocate for his clients and goes above and beyond. With a little creative direction from us, and a his own presence in front of the camera, he creates free content on his YouTube channel to answer common questions about the divorce and custody process.
THE END RESULT
Glo Creative Co. is an amazing creative agency with a team of talented and hardworking women. From their strategy to the creative branding, they helped me find inspiration to make my services not only marketable, but also profitable. They took the time to really figure out what was a style match for me. I am so pleased with the website they created for me as it embodies everything I was looking for in order to sell my services. I highly recommend Glo Creative Co. for all of your branding, strategy, or content needs!
Chris Jacob
Owner, Chris Jacob Family Law
TESTIMONIAL
