A Brand Woven from Heritage: The Making of Elisavet’s Signature Aesthetic

Strategy + Insights
Brand Identity
Website Design
Creative Direction
Copywriting

When Alyson Antinopoulos approached us, she stood at the edge of possibility, ready to bring her luxury event planning business to life. She had the talent, vision, passion, and experience but needed a brand that could carry the weight of her ambition.

As a creative agency, we thrive on collaborating with visionary founders by transforming their ideas into brands that inspire trust, exude confidence, and command presence. With Elisavet Events, we didn’t just create a brand, we built an experience that reflects Alyson’s meticulous attention to detail, deep appreciation for timeless beauty, and unwavering dedication to crafting unforgettable celebrations.

Elisavet Events

CAPABILITIES

Strategy + Insights
Brand Identity
Website Design
Creative Direction
Copywriting

Elisavet Events is a luxury event planning business founded on the belief that every celebration should feel both effortless and unforgettable. Based in Charleston with a global reach, Alyson brings a refined, bespoke approach to every event by blending elevated design with deeply personal touches.

The name Elisavet is a nod to Alyson’s Greek heritage and the values passed down through generations. It speaks to a way of showing up in the world with care, with grace, and with an eye for beauty that endures. From the very beginning, the brand was shaped by that spirit. It's elegant, intentional, and rooted in connection.

Building a Brand That Feels as Luxe as the Experiences It Creates

Our strategy began the way Alyson begins every event—with conversation. As we listened to stories from her time planning both local and international events across Europe, it became clear, her process isn’t templated, it’s deeply personal. Every detail is informed by the people at the center of the celebration. No two experiences are alike, and the brand needed to reflect that. We designed a visual identity and voice that feel intimate, elevated, and completely custom, just like the experiences she creates.

OUR STRATEGIC APPROACH 

The visual identity for Elisavet Events was designed to feel elegant, effortless, and grounded in confidence. We leaned into a warm color palette and soft metallics, speaking to her way of working. The typography carries a sense of grace and structure, bridging tradition with a modern edge. We created a visual system that feels timeless, personal, and entirely her own.

Rich imagery and a clean, intuitive design worked together to elevate the brand’s presence online. We also ensured that the inquiry process was seamless and inviting—mirroring the effortless, luxurious experience that clients would receive when working with Elisavet Events.

The website was designed as a seamless digital extension of the brand, offering a refined user experience that guides potential clients through the world of Elisavet Events with ease. Our goal was to make visitors feel inspired and confident in their decision to work with Alyson. 

We helped shape the way Elisavet shows up in the world—visually, verbally, and emotionally. From the tone of a caption to the composition of a photo, every detail was guided by the same intention: to feel elegant without feeling distant. Our creative direction was grounded in consistency but always left room for warmth. Because at its core, this brand is about connection and celebration, and that had to come through in every touchpoint.