Brand Strategy & Positioning
Brand Naming
Visual Identity
Packaging
Website Design
Content Strategy
Social Media Launch
Photography & Video
Creative Direction
Tend Supplements is a modern wellness brand founded by Jennifer Emplit to cut through supplement overwhelm with just three specific formulas.
TEND SUPPLEMENTS
CAPABILITIES
Photography + Video
Content Strategy
Campaigns
Packaging Design
Print Collateral
Strategy + Insights
Brand Identity
Website Design
Website Development
Art + Creative Direction
*This project won an award. Check it out.
We partnered with Tend to define the strategy, naming, and creative direction. From there, we built a brand system that feels intentionally human and rooted in trust.
From identity and packaging to Shopify, content, and launch, we stripped everything back to create a calm, authoritative alternative in a chaotic supplement market.
Tend Supplements was the recipient of the international C2A award for the 2025 Brand Identity & Branding category.
SEE AWARD