Brand Strategy & Positioning
Brand Naming
Visual Identity
Packaging
Website Design
Content Strategy
Social Media Launch
Photography & Video
Creative Direction
Tend is a modern wellness brand founded by Jennifer Emplit to cut through supplement overwhelm with just three specific formulas. Jennifer came to Glo with the science and the conviction. We built the brand from the ground up, and won international recognition.
TEND SUPPLEMENTS
CAPABILITIES
Photography + Video
Content Strategy
Campaigns
Packaging Design
Print Collateral
Strategy + Insights
Brand Identity
Website Design
Website Development
Art + Creative Direction
*This project won an award. Check it out.
We partnered with Tend to define the strategy, naming, and creative direction. From there, we built a brand system that feels intentionally human and rooted in trust.
From identity and packaging to Shopify, content, and launch, we stripped everything back to create a calm, authoritative alternative in a chaotic supplement market.
Tend Supplements was the recipient of the international C2A award for the 2025 Brand Identity & Branding category.
SEE AWARD
