Founded by Rachel Merck, mother of two, and lifelong wellness seeker, Velvet Root was born from the desire to find cleaner, healthier alternatives to everyday skin care products. When Rachel's pursuit of better products came up short, she decided to turn to ancestral wisdom and simplified ingredients to bring self-care back to what it should be, and start her own line of products.

Our work with Velvet Root encompassed the entire brand experience from how the brand looks online to how someone feels when they open the product. Her brand identity is a nod to a simpler, more intentional way of living, with warm colors and soft lines.