Brand Strategy
Brand Positioning
Visual Identity
Shopify Website Design
Creative Direction
Copywriting
Swag + Merch Design
SWET is a mobile social-wellness brand redefining recovery as a shared, in-person ritual. Built around the first-ever Airstream sauna and cold plunge, the SWET experience is designed to foster real connection and community.
SWET
CAPABILITIES
Brand Strategy
Brand Positioning
Visual Identity
Shopify Website Design
Creative Direction
Copywriting
Swag + Merch Design
We partnered with the founders of SWET to build the brand from the ground up. We defined its strategy, positioning, visual identity, and voice to carve out a bold whitespace where extreme recovery meets Americana adventure.
We brought the brand to life across every touchpoint. We designed a seamless booking experience, collectible swag, and created a cohesive system that turns wellness into a lifestyle people want to wear, share, and gather around.
