Making Space for Style in a Storied Community With A Fresh Identity for an Old Village Staple
Strategy + Insights
Brand Identity
Website Design
Swag + Merch Design
Content Strategy
Creative Direction
Photography + Video
Copywriting
Campaigns
In the heart of Old Village, Mount Pleasant, The Village Salon has redefined the local beauty scene by blending community charm with modern elegance. Under the visionary leadership of Carly Bell, the salon has become a vibrant hub where top-tier stylists and clients come together to foster genuine connections in a thoughtfully designed space.
THE VILLAGE SALON
CAPABILITIES
Creative Direction
Photography + Video
Copywriting
Campaigns
Strategy + Insights
Brand Identity
Website Design
Swag + Merch Design
Content Strategy
Nestled at 107 Pitt St., The Village Salon offers clients the perfect hair day every day in every way. The salon is home to experienced and established stylists, each running their own businesses within a cozy and intimate space. This unique model emphasizes the importance of the client-stylist relationship, encouraging direct connections to best align with individual hair goals.
Crafting a Brand That Embodies Community and Style
Working hand-in-hand with Carly, we developed a brand strategy that captures The Village Salon’s essence of community and personalized beauty. We positioned the salon as more than a service provider by highlighting its role as a vibrant gathering space for stylists and clients alike. We helped transform it into a cornerstone of the local community.
OUR STRATEGIC APPROACH
Inspired by Old Village’s historic charm and modern design principles, we created a brand identity that artfully balances warmth with sophistication. The carefully selected logo, color palette, and typography work together to create a welcoming atmosphere while maintaining a contemporary appeal.
We designed the website to capture the salon’s welcoming spirit, making it easy for visitors to browse services, get to know the team, and schedule appointments. The site highlights each stylist’s unique expertise and personality, encouraging meaningful connections between clients and their ideal hair professionals.
Our content strategy focused on authentic storytelling and community engagement through stylist features, dramatic hair transformations, and intimate behind-the-scenes content. This approach not only demonstrated the salon’s expertise but also cultivated a devoted following, leading to an extraordinary 2,000% growth in followers.
We designed the “Meet Me in The Village” merchandise line with apparel and accessories that capture the salon’s essence. This collection not only strengthened brand loyalty but also created a successful new revenue stream.
Our “Meet Me in The Village” campaign launched alongside the salon’s opening, celebrating and engaging the local community. The campaign struck a powerful chord with local residents, dramatically boosting the salon’s visibility and appeal. The cheeky “natural-ish” tagline quickly became a fan favorite.
In collaboration with Carly’s interior designer, Megan Molten, we created a salon space that authentically embodies the brand identity. The result is a thoughtfully designed yet playful environment that elevates every client’s experience.
THE END RESULT
Glo Creative has been an absolute dream to work with. I opened up an 11 chair salon which was a huge step in my career and the Glo girls made it the most seamless process. I felt like they truly cared about my business and me. We were so happy with everything they did for us. The branding, the website, the merchandise, our social media. Everything! It’s so hard to find a company that can do all of these things for you and it truly made everything so cohesive and less stressful. If you’re opening a business or looking to rebrand, run do not walk to Glo Creative. You’ll be thankful you did!
Carly Bell
Owner, The Village Salon
TESTIMONIAL
11
Full time stylists and full salon capacity.
2 Month
Waiting list for new clients for 4 of the stylists
2,000%
Increase in social media followers expanding the salon’s reach and engagement with the stylists.
